Having started their business in 1998, they experienced huge growth and now serve a wide variety of clients from Adidas, Playstation, Bell, Unilever... you name it! So the question is, what is digital marketing? What forms do they use?
It gets better! Quoted directly from their corporate website "all of our efforts are devoted to producing the great, ground-breaking, relevant, holy s#*t! kinds of interactive creative that make our clients famous" - (http://www.noisedigital.com/about.php) what more could you want from an ad agency! So instead of me g
oing on and boasting about this co
mpany here are a few neat "media units" they used for the "Little Big World" campaign:
"world" - http://www.noisedigital.com/archive/sony/lbp/world.html
"zipper" - http://www.noisedigital.com/archive/sony/lbp/zipper.html
Media units are pretty much an animated silk screen ad that can engage a user and keep those eyeballs and brains wondering "what the heck am I looking at?" As fun as they may seem, I wonder if these interactive forms of media are limited to a 3 month window of attention and retain the sustained effects of traditional TV advertisements? Obviously the argument would be that it should be better than TV because users actively choose the information they search thus get bombarded by ad pieces of what they want to see. As such, consumers have long since showed the effect of ignoring TV ads, will consumers one day see through the animated videos and dancing figurines to know that this is just another ad?
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